I provide photography and short video packages for clients who have a need for both. I always say to clients beforehand, if you want someone to watch a video from your event, no matter how much you may like it, people won't watch it unless it's short. Two minutes of video is a lot for someone to sit through. Doing a short piece to camera explaining your event, with some clips edited in, will give your event a nice snappy news report feel that people will watch. Here are some examples..